Environmental Portraits

January 20, 2014 • Leave a Comment

Calling all small business owners, freelancers and self-employed professionals!

I have recently started to offer environmental portraits primarily aimed at business owners, freelancers and other professionals. In my view it is vitally important for anyone involved in the running of a business to have a photograph of themselves displayed somewhere for potential clients to see! Whether this is on a website, as your profile picture on facebook/linkedin etc... or even in brochures or on noticeboards. Not only does it add a personal touch, it also gives potential clients a face to link to the business which automatically instills trust as they are reassured that they will be dealing with a friendly face rather than an impersonal business.

Kara Leigh Ford Ceramics : Part-time potter, photographed in her garden studio

What exactly are environmental portraits?

Essentially, environmental portraits are portraits taken in your every day environment. They basically show you doing what you do! It might sound simple but there is a whole lot more to them than just taking a photo. Utilising your environment to its best ability, incorporating props and even adding other visual effects (be it dramatic lighting or fancy camera techniques) help to set a scene which elevates an environmental portrait beyond that of a generic studio portrait. To see a recent example, please take a look here.

How can an environmental portrait help my business and brand?

A picture really does tell a thousand words. Strong images are intricately linked to the marketing of your business. Most potential clients will click onto your website/facebook page or open up a brochure and make a snap judgement based on the first few images they see - take advantage of this and use your images to tell your story before they even read a single word!

How do I find out more?

I would love to hear from you if you are interested in commissioning some environmental portraits. Send me a message letting me know what you do and perhaps give me some more information on what message you would like your portraits to convey and I will be in touch to discuss the ways in which we can work together to create some unique portraits which you will be proud to show to your clients.

So what are you waiting for? Drop me a line! I truly am excited to hear from as many local businesses as possible!

Photo: Kara Leigh Ford Ceramics - Part-time potter, in her garden studio

Keywords: business, environmental portrait, portraits

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